Fiji’s Loloma Hour – A Happy Hour for the Environment
Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to spend an hour making a positive environmental, cultural, or community impact during their stay.
Dubbed a ‘happy hour for the environment,’ Loloma Hour embodies the Fijian spirit of Loloma—acting with generosity, driven by love. Whether planting coral, restoring mangroves, or engaging in cultural traditions, travellers can leave a positive mark on Fiji while experiencing its unique way of life.
A New Approach to Sustainable Travel
Tourism Fiji created the ‘Loloma Hour’ initiative as part of the country’s overarching sustainability goals that aim to preserve its natural beauty and cultural heritage by unifying and amplifying sustainability efforts across Fiji’s vital tourism industry.
With travellers becoming more conscious of their environmental and social impact, Loloma Hour positions Fiji as a leader in sustainable tourism. The initiative not only enhances Fiji’s appeal to eco-conscious travellers but also strengthens its reputation as a destination that prioritizes cultural and environmental stewardship.
“True happiness comes not just from what you take, but what you give,” says Srishti Narayan, Chief Marketing Officer, Tourism Fiji. “Loloma Hour gives visitors a chance to help preserve what makes Fiji so special—its people, environment, and traditions.”
How It Works
Visitors can take part in Loloma Hour through partnering resorts, hotels, and tour operators across Fiji, with activities spanning four key pillars:
- Giving Back to Wildlife – Conservation walks, marine research, and species protection
- Giving Back to the Community – Cultural storytelling, traditional weaving, and village programs
- Giving Back to the Reef – Coral planting, reef restoration, and marine habitat building
- Giving Back to the Coastline – Mangrove planting, tree restoration, and beach clean-ups
Participating Resorts
Leading resorts across Fiji are embracing Loloma Hour, offering guests an opportunity to take part in sustainability initiatives during their stay. Participating resorts include:
- InterContinental Fiji Golf Resort & Spa
- Six Senses Fiji
- Nukubati Private Island
- Barefoot Kuata Island Resort
- Barefoot Manta Island Resort
- Lomani Island Resort
- Plantation Island Resort
- Captain Cook Cruises Fiji
- Vatuvara Private Islands
- Seventh Heaven Floating Bar
- VOMO Island Fiji
- Jean-Michel Cousteau Resort Fiji (JMC)
- Viani Bay Resort
- Shangri-La Yanuca Island, Fiji
- Wakaya Club & Spa
- Outrigger Fiji Beach Resort
- Likuliku Lagoon Resort
- Malolo Island Resort
- Mana Island Resort & Spa
- Sofitel Fiji Resort & Spa
- Kokomo Private Island Fiji
These resorts and operators are committed to integrating Loloma Hour into their guest experiences, further strengthening Fiji’s leadership in sustainable tourism.
