“Let’s Visit J&K” – A TAAI Initiative to Revive Tourism and Support Livelihoods in Jammu & Kashmir
The Voice of Canada-The Voice of Chandigarh News:
In immediate response to the recent situation in Jammu & Kashmir, the Travel Agents Association of India (TAAI) is launching the “Let’s Visit J&K” campaign—a strong Community-Tourism- Industry Connect initiative.
TAAI, the oldest, largest, and nodal association representing the Travel, Tourism & Hospitality industry in India, is on the path to celebrating its 75th year in 2026. As a leader and custodian of India’s tourism sector, TAAI stands committed to supporting the people and the economy of Jammu & Kashmir, where tourism is a primary source of livelihood.
The Need of the Hour: Reignite Tourism in J&K
Jammu & Kashmir remains one of the most iconic, scenic, and culturally rich destinations in India and the world.
While recent disturbances may have created concern, they cannot overshadow the timeless allure and glory of the region – an incident aimed to cause chaos & disturbance, cannot steal away the glory of J&K.
Tourism has long been a harbinger of peace—a sentiment echoed by TAAI for decades. By encouraging people to travel to J&K, we are not only supporting livelihoods but also reinforcing a message of resilience, unity, and hope.
A Call for Collective Support
India, a beacon of secularism and one of the world’s fastest-growing economies, must stand together in solidarity when a region’s tourism potential is threatened by disruption. As a national industry leader, TAAI cannot stay silent. We are launching the “Let’s Visit J&K” campaign with urgency and commitment.
At its meeting held on 16th May 2025, the Managing Committee and Chapter Chairpersons of TAAI unanimously resolved to actively promote travel to Jammu & Kashmir. We are mobilizing our network to reach targeted consumers—families, groups, and individuals—through widespread engagement and aggressive social media outreach.
Our Key Initiatives Include:
- Collaboration with the J&K Government: TAAI requests the Hon’ble Chief Minister and relevant authorities to ensure strong measures are in place for the safety and security of all travellers.
- Partnership with the Hospitality Sector: TAAI will coordinate with hotels and local tourism operators to offer special promotional packages and personalized care to enhance the visitor experience.
- Engagement with Airlines: TAAI invites airline partners to provide promotional airfares, making travel to J&K more accessible and attractive.
- Leveraging Our Local Network: The TAAI J&K Chapter— comprising over 100 travel & tourism industry member companies is actively engaged as well.
In Phase One of this campaign, we aim to reach over one million travellers through the direct customer base of TAAI’s 2,400+ member companies nationwide.
Our Appeal to every Indian Traveller
Make space in your heart for J & K .
Make plans to travel to J & K.
Support the people of J & K.
Let’s revive tourism to J & K.
TAAI welcomes the support of all organizations and individuals willing to join hands in this important mission. Let us come together to restore the vibrancy and vitality of one of India’s most treasured regions.
