Messe Berlin Establishes Indian Subsidiary to Drive Growth of ITB India and Expand Presence across the Indian Market
The Voice of Canada-The Voice of Chandigarh News
Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi NCR region, the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.
Strengthening Global Vision Through Local Engagement
“Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” — Dr. Mario Tobias, CEO, Messe Berlin
Katrina Leung, who serves as Messe Berlin’s Vice President Asia Pacific and currently leads the company’s regional operations as Managing Director of Messe Berlin Asia Pacific, will additionally head the newly established subsidiary as Managing Director of Messe Berlin India, overseeing its strategic growth and operations in the country.
“Messe Berlin India marks an exciting new chapter for us. India is one of the most dynamic and promising markets in the region, and having a presence here allows us to deepen our engagement and better serve our partners, exhibitors, and visitors. ITB India has already laid the foundation, and with this milestone, we are committed to expanding our footprint and contributing to the growth of India’s trade fair landscape,” — Katrina Leung, Managing Director & Vice President Asia Pacific, Messe Berlin
Local Springboard for Future Trade Fair Projects
As Messe Berlin’s official representative office in India, the subsidiary will play a pivotal role in driving local business development, acquiring new exhibitors and strategic partners, and supporting customer outreach and service. In addition, the subsidiary will act as a launchpad for future trade fair initiatives specifically designed to meet the needs and opportunities of the Indian market.
Travel Trade Show held in Mumbai
ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025 at the Jio World Convention Centre in Mumbai.
