International Experience Canada launches immersive marketing campaign to inspire Canadian youth to explore the world
The Voice of Canada :
The International Experience Canada (IEC) Program empowers young Canadians with opportunities abroad that will help shape their future. IEC facilitates international experiences for young Canadians to gain invaluable skills, broaden their horizons, and return home ready to thrive in today’s global job market.
Marc Miller, Minister of Immigration, Refugees and Citizenship, announced the launch of an innovative marketing campaign designed to immerse young Canadians in the life-changing opportunities they could experience by working and travelling abroad with IEC.
The new campaign blends dynamic in-person exhibits with an interactive digital experience, providing a unique platform for youth to picture themselves in a new place, and get a glimpse of the culture, work opportunities and lifestyle of some of IEC’s partner destinations.
Over the next several weeks, the in-person exhibits will be popping up in food courts and dining halls in Toronto and Vancouver. Five IEC partner countries—Belgium, Finland, Italy, South Korea and New Zealand—will be featured in these interactive booths, showcasing various aspects of their countries and unique cultures.
For those who can’t make it in person, the interactive digital experience gives visitors nationwide access to this experience and matches users with at least three possible IEC partner destinations based on their preferences and interests.
Quotes
“This campaign is about more than just promoting work and travel abroad—it is about unlocking possibilities for young Canadians so that they have the chance to gain the skills and experiences they need to be competitive in today’s job market. Through accessible and immersive exhibits and digital content, we hope to inspire them to discover the IEC program and seize the opportunities that will shape their personal and professional growth.”– The Honourable Marc Miller, Minister of Immigration, Refugees and Citizenship
