MOVE strengthens presence in Thailand, reiterates commitment to affordable travel across Asean
The Voice of Canada-The Voice of Chandigarh News
BANGKOK: MOVE, the region’s leading travel booking app, is taking its growth in Thailand to new heights with the launch of a bold new tagline – ‘Travel More for Less’, and a symbolic aircraft livery at Don Mueang Maintenance Center (DMC), Thai Aviation Industries Co,.Ltd (TAI). The initiative underscores MOVE’s deepening commitment to Thailand as a core market and reinforces its vision of making travel more affordable and inclusive for all.
Since its official rebranding from AirAsia Superapp to MOVE last February, the platform has rapidly gained traction as an OTA, with non-AirAsia flight bookings growing 64% and hotel bookings improved by about 30% since the rebranding last year. Furthermore, MOVE has continued to introduce enhancements to its app with features such as simpler flight booking flow, improved Chatbot, smoother account login with biometric (Passkey), as well as exciting services such as Easy Cancel and ValuePack for flights regionally.
Nadia Omer, CEO AirAsia MOVE said, “Thailand has always been a vibrant hub for travellers, and we are deeply committed to this market. That’s why we chose Thailand to launch this next phase of our journey. MOVE is not just a name change—it’s a mindset shift. Travellers today want more than just flights. They want flexibility, simplicity, and value. And that’s exactly what MOVE is built to deliver – traveling more, for less.”
Travellers can enjoy many exclusive benefits such as instant booking for AirAsia flights, up to 15% cheaper ancillary services such as baggage and in-flight meals, THB230 off for hotel bookings, the ability to earn AirAsia points, cancel flights easily with the EasyCancel option and no processing fees for AirAsia bookings* made in Thailand (from 15 May – 15 August 2025), as MOVE is the official booking platform for AirAsia flights.
However, MOVE’s offerings extend beyond that, with flights from over 700 global airlines, and access to more than a million hotels worldwide, airport transfers, as well as duty-free shopping with in-flight delivery and much more.
The newly unveiled ‘Travel More for Less’ tagline is MOVE’s call to action for travellers in Thailand and the region. It’s supported by a specially designed aircraft livery on an Airbus A320 aircraft operated by Thai AirAsia, that will serve as a flying symbol of the campaign, connecting MOVE’s values with travellers throughout ASEAN.
Nadia Omer further commented, “Aircraft are powerful symbols—they connect people and places, and we wanted this aircraft to carry the spirit of MOVE across the skies. But more importantly, we want every traveller who sees it to know that they can now explore more destinations, enjoy better deals, and experience smarter travel—all in one app.”
MOVE’s mission is clear: to make travel not only accessible and affordable, but also delightful. And with its growing footprint in Thailand, the brand is poised to be the go-to travel platform for budget-conscious explorers across the region.
For the latest updates, follow @airasiamove on Instagram & TikTok. Download the app from the Apple App Store, Google Play Store, and Huawei App Gallery for a smooth and enhanced booking experience.
