PALLADIUM HOTEL GROUP CELEBRATES ITS 50TH ANNIVERSARY AND NAMES A NEW PRESIDENT AND CEO
The company founder delegates the hotel business to his son Abel Matutes Prats
The group will open three hotels in the coming months
The Voice of Canada| Chandigarh News:
Palladium Hotel Group celebrates its 50th anniversary this year and has chosen the Feria Internacional de Turismo (FITUR) to begin the commemorative events of this milestone, taking stock of the year and communicating the company’s news, of which the most prominent is the announcement of the new president and CEO.
After 50 years of experience in the tourism sector, Grupo Empresas Matutes is reforming its organizational structure to adapt to the new times, with the company committed to the separation of real estate management and hotel operation.
In doing so, with the firm intention of focusing and continuing to grow as a hotel operator and developing its own brands, Abel Matutes Prats will be the new president and Jesús Sobrino the new CEO of Palladium Hotel Group, manager and owner of the hotel brands.
Sobrino has until now held the position of deputy director general, which will now go to Carmen Matutes Prats. For his part, Abel Matutes Juan, founder and president of the company since its inception, will maintain the presidency of the holding company Grupo Empresas Matutes to which Palladium Hotel Group belongs.
During the presentation of the company’s latest news, the president of Grupo Empresas Matutes, Abel Matutes Juan; the president of Palladium Hotel Group, Abel Matutes Prats; and the CEO of the hotel company, Jesús Sobrino, also presented a positive balance for 2019. It was the year in which Palladium Hotel Group managed a turnover that exceeded 752 million euros, representing a growth of 13% compared to the previous year.
Growing in the Mediterranean
In 2020, Palladium Hotel Group will continue to consolidate its expansion strategy with important openings. The first will be Palladium Hotel Menorca, a four-star all-inclusive hotel that will be one of the group’s most ambitious projects in the Spanish market and in which the company will invest 26 million euros for its renovation.
Also in the Mediterranean, specifically in the north of the Italian island of Sicily, Palladium Hotel Group will open Grand Palladium Garden Beach Resort & Spa and Grand Palladium Sicilia Resort & Spa with Azora as a strategic partner. It is a 10-hectare resort consisting of two hotels with 469 rooms, in which more than 31 million euros will be allocated for the comprehensive renovation of the facilities.
With these new openings, planned for summer 2020, Palladium Hotel Group is one step further to positioning itself as a reference in luxury accommodation in the Mediterranean, in addition to reinforcing its commitment to the improvement of its products and services with the expansion of two of its most important brands: Grand Palladium Hotels & Resorts and Palladium Hotels.
Looking towards the end of the year, the group is planning the launch of the urban brand Only YOU Hotels – which so far is only present in Madrid – in Malaga and Valencia; as well as exporting its TRS Hotels brand, which will open in Ibiza in 2021 for the first time after its success in the Caribbean.
2019: a key year
Without a doubt, 2019 has been one of the most important in recent years for the Palladium Hotel Group. During this year, the group’s priority has been to boost its expansion with new openings and brands, as well as consolidating its business model based on hotel management and operation with external partners and investment funds.
As the main milestone of the year, it has highlighted the launch of the Bless Collection Hotels brand and its pioneering concept of hedonistic luxury, with which the company has managed to position itself as one of the benchmarks of the national luxury hotel sector with Bless Hotel Madrid and Bless Hotel Ibiza. For its part, the growth of the Palladium Hotels brand, with Palladium Hotel Costa del Sol, has meant the arrival of the group for the first time in Malaga and in a region as important as the Costa del Sol.
Another main event for the group in 2019 was the opening party of the new Grand Palladium Costa Mujeres Resort & Spa and the TRS Coral Hotel in the new destination of Costa Mujeres, north of Cancun, Mexico, which has positioned the resorts as amongst the most fashionable hotels in the Mexican Caribbean.
In addition, 2019 was the year in which Palladium Hotel Group strengthened its commitment to sport by becoming the new main sponsor of Real Madrid Basketball for the next three seasons. It has also announced the agreement with the NBA Brooklyn Nets team and the appointment of golfer Carmen Alonso as an ambassador for the Palladium Golf brand. The group also has the first Rafa Nadal Tennis Centre outside Spain at Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel.
50 years turning customers into fans
Palladium Hotel Group has managed to become one of the most relevant and successful companies in Spain’s hotel industry. Yet, the true star of its success goes back to the end of the 1960s, when Abel Matutes Juan decided to go into the hotel business with the aim of creating quality accommodation and offering the best service and unique experiences to travellers.
His first steps began in the Balearic Islands with the opening of two hotels in Ibiza and the creation of Fiesta Hotels & Resorts. From that moment until today, the hotel company has evolved with quality service and excellence as fundamental pillars.
The group progressed in the Balearic Islands and the Canary Islands and continued its expansion in the Caribbean in the 1990s, which was followed by new destinations such as Italy, Mexico and Brazil with the arrival of the new century. Along the way, highlights have included the creation of new brands and products such as Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Ibiza and Tenerife, after reaching an agreement with Hard Rock International, and the promotion of luxury brands that personalise the experience of each customer, such as Only YOU Hotels, Grand Palladium Hotels & Resorts, TRS Hotels and BLESS Collection Hotels.
Thanks in large part to the renovation and modernisation of hotels and brands, and the constant commitment to innovation, Palladium Hotel Group has evolved to now have 48 hotels, more than 14,000 rooms, about 14,000 employees and 10 brands with hotels in six countries around the world: Spain, Italy, Mexico, Dominican Republic, Jamaica and Brazil.
